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Shivender Kanwar

In 60 days: +196k subscribers, 36.5M views, and ad revenue from ₹27k/month to ₹1L+/month.

Sponsorships amount to ₹15L+/month. Below is the operating system that made it happen.

In 60 days: +196k subscribers, 36.5M views, and ad revenue from ₹27k/month to ₹1L+/month. Below is the operating system that made it happen

In 60 days: +196k subscribers, 36.5M views, and ad revenue from ₹27k/month to ₹1L+/month. Below is the operating system that made it happen

What did we do differently?

  1. Title & Thumbnail Revamp

    Restructured titles and thumbnails using data insights + human psychology.

    Result: CTR spiked significantly.


  2. Strategy & Intro Alignment

    Switched content strategy so intros truly match title & thumb; no random highlight hooks.

    Result: Above-typical intros with still-watching at 0:30 up to 95%. Huge watchtime spike.


  3. New Formats & Clips Engine

    Introduced “21-Days Apex Challenge”, a Clips channel for structured highlights, and Apex Conversations.

    Result: Watch Time 429.2K hours (+115% vs prior 90 days). Launched “Apex Academy” → ₹5L in a month.


  4. Short-form Editing Overhaul

    Edited shorts with a distinct style tailored to platform dynamics.

    Result: Top Shorts: 3.1M / 2.5M / 2.2M / 1.7M / 1.7M.